Tuesday, 28 February 2012

Almond Milk - a rant

I didn't start a blog to whinge and rant about things however there has been some advertising lately that i find very misleading and i want to get the correct nutritional message out there! It is in regards to So Good's almond milk.

I hear ad after ad claiming that it has only 1/3 the calories of regular milk. Yes that may be true but it has a similar amount to skim milk or fat free soy milk. The thing that really annoys me is the ingredients label.

First the ingredients: This 'milk' contains only 2% almonds with water and cane sugar making up the rest of the mixture. Now i'm sorry but almond flavoured sugar water is hardly a good milk substitute. Furthermore this almond milk is not fortified with calcium, only vitamin E at a measly 10% RDI per glass. Additionally it contains only 1.3g protein per glass (compared to about 9g in skim milk or 8g in soy.)

Now i'm all for milk substitutes, but from a nutrition perspective they should at least have added calcium and be equivalent in protein. Low calorie food isn't everything, we need nutrients to survive.

Rant over.

Sarah xx